The Ask: Choose any city and develop a product line related to that city, along with any brand of our choosing. Create meaning, create the target market, and understand the city.
What was Learned
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From the research to the final project there were many elements that were learned throughout
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Researched Schzechuan, China and learned about the richness of their culture. Created a moodboard in photoshop to reflect that culture, and made symbols that were prevelent within it as well.
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Adidas is a company that has always been culturally aware of its impact with its collections. They have consistently made quality garments for the Lunar New Year, which is why they were selected as the company to collaborate with on my chosen collection.
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Directed towards young adults and teens aged 18-25 from middle to high income. This collection was presented for the Spring/Winter collection, representing new beginnings of resolutions.
Skills
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Application
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Skills ✳︎ Application ✳︎
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Photoshop
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Illustrator
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Research
